Remember the Alamo (Rad Cat)

I’d like to share an analogy: Jonnie and Billy are playing in the sandbox. All of a sudden there’s loud yelling, then crying. Upon investigation, one finds Jonnie has a bloody nose and is crying while Billy is holding his Tonka truck. Maybe it’s not a great analogy...

Now is not the time to go silent

When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of...
Are you a qualified facility?

Are you a qualified facility?

The FDA issued industry guidance today (9/14/2018) for very small companies manufacturing pet food. These are companies grossing less than $500,000 a year. As the guidance document is written in legalese, a simplified clarification follows: All companies producing...
Who’s concerned about DCM?

Who’s concerned about DCM?

Does your food contain legumes and/or potato? Better yet – would your food fall into the BEG (boutique, exotic, or grain-free) category? For many of our manufacturers, the first answer may be yes, but for all, a resounding yes to the second question. The FDA,...
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