Coronavirus and Your Business

Whether or not you believe the hype associated with the 2019/20 Coronavirus (Covid-19) outbreak, your customers are concerned to varying levels themselves. What measures do you have in place? How will you reduce the risk of Covid-19 transmission? How will you continue...

Now is not the time to go silent

When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of...