Warning: The Pet Food Label Modernization Working Group is planning on polling your customers!
In response to mandatory changes legislated by FSMA, the Pet Food Label Modernization Working Groups are working to update pet food labels, much as human food labels have already
been updated. As the different working groups finalize their suggestions, the ultimate plan is to poll pet food consumers regarding their thoughts on the new labels.
This means your customers will be able to contribute what goes on the label.
How will they respond?
How will it impact your labels?
This might be a good time to renew nutrition conversations with your clients. By engaging your customers now, they will ultimately be reminded why they chose your products in the first place. The better the information on the label, the better you can market/differentiate your products, improving your market share. And your customers can help guide new labeling by making information requests during he survey.
After the survey and the FSMA mandated label updates are approved, the new pet food labeling guidelines will become become official. Then, state legislatures will update their laws and manufacturers will need to change their labels. There’s no way around is FSMA related change; new labels cost money – input from your consumers will get you the most profit from these changes.
How can we help the Pet Food Committee better communicate to your customers? What questions will best ask your customers what should be on the pet food label? Send us an email and we’ll add your input.

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