by Cathy Alinovi | Jan 3, 2019 | Latest News, Our Stories
Most likely, you have defined your competition; but let’s review a few points to ensure we are in agreement. The real pet food category constitutes less than 3% of the annual national US pet food market. Less than 3% of $30 Billion – that means all of the Real...
by Cathy Alinovi | Dec 28, 2018 | AAFCO, FSMA, Latest News, Our Stories
In the last post, I let you know that I was going to the FDA on behalf of raw pet food manufacturers to discuss how we (NGPFMA and the FDA) can work together. While we all hoped for the best, which would be complete change in the FDA’s policy, reality said that was a...
by Cathy Alinovi | Nov 27, 2018 | FSMA, Labeling Updates, Latest News, Our Stories
Early in my United States Air Force career, I was introduced to the adage “perception is reality.” In our current environment, food safety is very important, as it should be. Mis-information exists on the internet that might convey the perception that real food pet...
by Cathy Alinovi | Oct 29, 2018 | Latest News, Our Stories
It’s a weird thing that when a business or individual is successful that business or individual is attacked. In a recent article, a reporter discussed 92 cases of human infection with Salmonella infantis in the United States since January 2018. Through either sloppy...
by Cathy Alinovi | Oct 15, 2018 | FSMA, Latest News, Our Stories
I’d like to share an analogy: Jonnie and Billy are playing in the sandbox. All of a sudden there’s loud yelling, then crying. Upon investigation, one finds Jonnie has a bloody nose and is crying while Billy is holding his Tonka truck. Maybe it’s not a great analogy...
by Cathy Alinovi | Sep 26, 2018 | Latest News, Our Stories
When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of...
