by Cathy Alinovi | Sep 26, 2018 | Latest News, Our Stories
When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of...
by Cathy Alinovi | Oct 4, 2017 | FSMA, Latest News
As the saying goes: “Image is everything.” So, most small businesses, as defined by revenues, have a tendency to refer to themselves in term of projected future revenue growth. However, sometimes it pays to be realistic and be firmly planted in the...
