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What is the problem?

The short story: the problem is that we are fighting 50 years of training. The competition is way ahead of us. They have inundated the marketplace with the concept that “people food is not healthy”, that “responsible pet owners feed pet food”. We now have three...

Carbohydrate Labeling Update

Next Gen PFMA members, today, received notification of proposed changes to carbohydrate reporting in the guaranteed analysis of the pet food label. This information is confidential thus is not available for public dissemination. As your AAFCO representative, we...
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