by Cathy Alinovi | Sep 26, 2018 | Latest News, Our Stories
When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of...
by Cathy Alinovi | Sep 20, 2018 | AAFCO, Latest News
As was recommended at the 2018 annual meeting in Fort Lauderdale, AAFCO has formed a new working group to discuss human grade pet food. “The Workgroup Mission shall be to utilize AAFCO’s current Terms, Definitions, and Guidance for Human Grade Pet Food claims and...
by Cathy Alinovi | Sep 14, 2018 | FSMA, Latest News
The FDA issued industry guidance today (9/14/2018) for very small companies manufacturing pet food. These are companies grossing less than $500,000 a year. As the guidance document is written in legalese, a simplified clarification follows: All companies producing...
by Cathy Alinovi | Sep 11, 2018 | Latest News
Does your food contain legumes and/or potato? Better yet – would your food fall into the BEG (boutique, exotic, or grain-free) category? For many of our manufacturers, the first answer may be yes, but for all, a resounding yes to the second question. The FDA,...
by Cathy Alinovi | Sep 7, 2018 | FSMA, Latest News
5-log reduction refers to pathogen control. The term is primarily used in the food industry. For example, if a surface or product has 100,000 bacterial microbes, a 5-log reduction would reduce that number to zero. In 7-log reduction, 10 million microbes will be killed...
by Cathy Alinovi | Aug 31, 2018 | Latest News, Our Stories
Keeping conversations open with customers is how to maintain those relationships. There are different ways to engage in conversation, a spokesperson/animal is one such method. Whether a spokesanimal is right for your business depends on your business culture. What is...