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Now is not the time to go silent

When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of...
Are you a qualified facility?

Are you a qualified facility?

The FDA issued industry guidance today (9/14/2018) for very small companies manufacturing pet food. These are companies grossing less than $500,000 a year. As the guidance document is written in legalese, a simplified clarification follows: All companies producing...
Who’s concerned about DCM?

Who’s concerned about DCM?

Does your food contain legumes and/or potato? Better yet – would your food fall into the BEG (boutique, exotic, or grain-free) category? For many of our manufacturers, the first answer may be yes, but for all, a resounding yes to the second question. The FDA,...
What is 5-log reduction?

What is 5-log reduction?

5-log reduction refers to pathogen control. The term is primarily used in the food industry. For example, if a surface or product has 100,000 bacterial microbes, a 5-log reduction would reduce that number to zero. In 7-log reduction, 10 million microbes will be killed...
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