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Accurately Defining the Competition

Accurately Defining the Competition

Most likely, you have defined your competition; but let’s review a few points to ensure we are in agreement. The real pet food category constitutes less than 3% of the annual national US pet food market. Less than 3% of $30 Billion – that means all of the Real...
Are You Ready for 2019?

Are You Ready for 2019?

Believe it or not, this is not a post about New Year’s resolutions; it’s about putting your best foot forward for business in 2019. In spite of a federal government shutdown, many state department of agriculture begin their inspection sampling protocols in the first...
How Did It Go?

How Did It Go?

In the last post, I let you know that I was going to the FDA on behalf of raw pet food manufacturers to discuss how we (NGPFMA and the FDA) can work together. While we all hoped for the best, which would be complete change in the FDA’s policy, reality said that was a...

Safety

Early in my United States Air Force career, I was introduced to the adage “perception is reality.” In our current environment, food safety is very important, as it should be. Mis-information exists on the internet that might convey the perception that real food pet...
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