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Safety

Early in my United States Air Force career, I was introduced to the adage “perception is reality.” In our current environment, food safety is very important, as it should be. Mis-information exists on the internet that might convey the perception that real food pet...

Signs of Success – Perspective

It’s a weird thing that when a business or individual is successful that business or individual is attacked. In a recent article, a reporter discussed 92 cases of human infection with Salmonella infantis in the United States since January 2018. Through either sloppy...

It’s Facility Registration Time

The Bioterrorism Act of 2002 requires all pet food/treat manufacturers to register with the FDA. Once registered, renewals are required every two years. It’s time once again! For new manufacturers who maybe didn’t know: if you manufacture pet food or...

Remember the Alamo (Rad Cat)

I’d like to share an analogy: Jonnie and Billy are playing in the sandbox. All of a sudden there’s loud yelling, then crying. Upon investigation, one finds Jonnie has a bloody nose and is crying while Billy is holding his Tonka truck. Maybe it’s not a great analogy...

Now is not the time to go silent

When is it appropriate to save money on advertising? To answer this question, let’s review the different phases of business and see how promotions/marketing play a role in each step. First, the most effective way business managers make decisions is through the use of...
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