by Cathy Alinovi | Jun 15, 2017 | Latest News
There are five reasons to manufacture pet food that are directly related to how people feed their pets. How each different pet food manufacturer handles these five reasons is what creates the diversity present within the marketplace. The five reasons pet owners feed...
by Cathy Alinovi | May 19, 2017 | Latest News
Certainly, this is not a topic ANY pet food manufacturer wants to consider (…but would be wise to do so). Because they manufacture the top 2% of pet foods, our members are constantly under scrutiny, including by the FDA and state departments of agriculture. This...
by Cathy Alinovi | May 15, 2017 | Latest News
I started this trade association because I have a passion for nutrition. When I was a practicing veterinarian, I treated 80% of what walked through the door with nutrition. I co-authored a cookbook of balanced recipes using people food without supplements with my...
by Cathy Alinovi | Apr 25, 2017 | Labeling Updates, Latest News
There is no doubt that changes in how we label our products are on the way. Once the FDA approves labeling updates, AAFCO will modify their model bill and every state in the country will have to update their pet food laws. For some states, radical changes will...
by Cathy Alinovi | Apr 12, 2017 | Latest News
I realize business planning is a love/hate thing. Writing a business plan is very useful in directing the execution of business, while it is incredibly tedious in the details of its creation. But, my question to you is this: Do you HAVE a 5-year plan? If you...
